LG Rebrand



I was offered the opportunity by Wolff Olin’s Creative Director Tom Carey to join and work alongside his team on an extensive LG Rebrand. During 2022 and 2023 we’ve parterned up to create visuals and animations for various chunks of the project, ranging from look and feel development for LG’s CES presentation, animation for 3D Billboard in NYC, to a refreshed visual communication of company’s environmental, social, and corporate governance.

The full case study of the rebrand is available here.

Client: LG
Creative Direction: Wolff Olins
Creative Director: Tom Carey
3D Billboard Production: SR Partners



CES Presentation







3D Billboard


Initial development




Animation Development






ESG


Initial development






Development — 2nd Phase





Final Animation 





Singature







Thanks for stopping by! 🤝
© Dominik Grejc 2024, All rights reserved